QR code is known as Quick Response code that has become popularin the marketing, networking and advertising space. In comparison to the conventional linear barcode, it core benefit is the fact that it stores more information in lesser space. QR or Quick Response Codes are a type 2d barcode that can be scan using smart phones and dedicated QR reading devices, that link directly to text, emails, websites, phone numbers and more. You may have even got to this site by scanning QR code.
QR code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data. The reason why QR codes are receiving so much attention is because of its capabilities of being linked to URLs directly.
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This bar-coding technology is able to easily incorporate social media capabilities, custom landing pages and also possesses abilities store text based information such as mailing addresses. These codes can be easily scanned by almost all iPhones, Androids or other camera enabled smart phones which integrated barcode scanning applications, allow marketers to captivate audiences with dynamic engagement strategies.
QR code has two major benefits over a one-dimensional bar code. First, it can store much more data, including Internet links, geographical coordinates, and text. Second, it does not need to be interpreted by a hand-held scanner or other dedicated device. Instead, QR codes can be easily read by appropriately-enabled mobile phones which have a QR code reader. Readers are freely available and quick to download as mobile phone apps, and some of the latest phone models and hand-held gaming devices even come with QR code readers pre-installed.